I learned about the efforts of UNICEF USA for the people of Haiti through the Twitter account of Anne Curtis just hours after the earthquake struck. Wanting to *somehow* help, I checked out the site. It didn't take too much to convince me to give via UNICEF: the name of the organization speaks for the quality of their humanitarian efforts. Aside from its credibility, the fact that UNICEF will absorb all administrative costs of sending assistance to Haitians tipped the balance further in their favor. This means that 100% of all donations will be used for food, sanitation kits, among other needs. After making my small donation, I promptly received updates about where my donation will most probably go as well as what they have done so far through pictures and field workers' reports.
Images of Haiti and the earthquakes's aftermath in the eyes of UNICEF staff shown above can be seen here. Stories of Baby Girl, Paul, Sean and others helped by UNICEF in Port-au-Prince as related by front-line UNICEF workers like Tamar Hahn can be read in the UNICEF USA blog.
A lot of help has already been extended, but a lot still needs to be done. Our small bit, when combined with a million other small bits and pieces, does matter.